instagram has launched a new youtube competitor.instagram today at an event launched a long video platform it is instagram's bid to attract youtube creators.
As Facebook itself has moved deeper into video, Instagram will become a direct competitor to YouTube with IGTV.
IGTV will enable any user to upload long-form videos and will also include "channels" from video "creators," similar to a format employed by Google-owned YouTube which has given rise to a number of YouTube "stars."
"Anyone can be a creator - you can upload your own IGTV videos in the app or on the web to start your own channel," Systrom said.
instagram also said that has reached 1 billon active users on its platform
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